Muasa Solutions

Who, What, Why

About

About

About

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We build
businesses

From engineering to creative to growth,
if it can be imagined, it can be achieved.

Roswell Studios has helped build hundreds of eCommerce businesses by creating unique, deeply personalized digital ecosystems. Working as an extension of our client’s team, we scope the future of what each business can be and where it can go. Then, we get to work building the beautiful machine that will get them there.

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Our core values

Collaborative

We consider ourselves an extension of our
client’s team, working closely to
understand their goals, challenges, and
vision. By immersing ourselves in their
business, we forge strong partnerships
and become invested in their success as
if it were our own.

We consider ourselves an extension of our client’s team, working closely to understand their goals, challenges, and vision. By immersing ourselves in their business, we forge strong partnerships and become invested in their success as if it were our own.

Pioneer

Embracing and driving innovation is
essential in the rapidly evolving world
of eCommerce. We stay updated with the
latest technologies, trends, and
strategies so that you don’t have to.
Brands come to Roswell for our commitment
to staying on the cutting edge of what
works best for their particular business.

Embracing and driving innovation is essential in the rapidly evolving world of eCommerce. We stay updated with the latest technologies, trends, and
strategies so that you don’t have to. Brands come to Roswell for our commitment to staying on the cutting edge of what works best for their particular business.

Transparency

Building trust with our merchants requires our large and growing team to trust one another. The foundation of that trust is transparency in communication, project progress, pricing, and any challenges faced across departments and with merchants. In doing so, we become our merchants’ partners instead of vendors.

Building trust with our merchants
requires our large and growing team to
trust one another. The foundation of that
trust is transparency in communication,
project progress, pricing, and any
challenges faced across departments and
with merchants. In doing so, we become
our merchants’ partners instead of
vendors.

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Driven

Focusing on delivering measurable and tangible results for our clients is crucial. We’re committed to driving increased sales, conversions, and ROI.

Focusing on delivering measurable and
tangible results for our clients is
crucial. We’re committed to driving
increased sales, conversions, and ROI.

Our full service agency provides three divisions to build your eCommerce business

At Roswell, our 360-degree approach, coupled with our white glove service and extensive experience, has solidified us as the trusted agency partner for over 70 merchants across diverse industries like Beauty, Fashion, Haircare, Jewelry, Home & Luxury Goods, Wellness, and Consumer Packaged Goods.

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Design & 
Creative

Our team of experienced UX
& UI designers collaborates
closely with you,
leveraging our expertise in
designing customer
experiences that are in
line with your brand
identity. Our primary goal
is to deliver outstanding
design solutions that align
with your business
objectives, market
positioning, and audience
requirements, resulting in
design and creative work
product you can take pride
in.

Our team of experienced UX
& UI designers collaborates
closely with you,leveraging our expertise in designing customer experiences that are in line with your brand identity. Our primary goal is to deliver outstanding
design solutions that align
with your business objectives, market positioning, and audience requirements, resulting in design and creative work
product you can take pride
in.

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eCommerce
Development

Engineering for eCommerce
requires proactivity,
shrewd resource management,
quality assurance, and a commitment to staying
current on best practices
in development strategies,
architecture, and
languages. We abide by the
highest levels of version
control allowing your team
to administer the store
with minimal disruption by
code merges/releases. In
this way, we ensure that
your site’s evolution
doesn’t impede your revenue
growth.

Engineering for eCommerce
requires proactivity, shrewd resource management, quality assurance, and a commitment to staying current on best practices in development strategies, architecture, and languages. We abide by the highest levels of version control allowing your team to administer the store with minimal disruption by code merges/releases. In this way, we ensure that your site’s evolution doesn’t impede your revenue
growth.

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Growth & Marketing

We empower you to take
control of your customer
relationships by directing
them to your Shopify store
site through performance
marketing and SEO. Coupled
with tailored strategies
inclusive of unique email
flows & SMS journeys,
engaging content, loyalty
programs, and data-driven
approaches, we drive
meaningful growth and
foster authentic
connections with your
audience.

We empower you to take control of your customer relationships by directing them to your Shopify store site through performance marketing and SEO. Coupled with tailored strategies inclusive of unique email flows & SMS journeys,
engaging content, loyalty
programs, and data-driven approaches, we drive meaningful growth and foster authentic connections with your audience.

Leadership team

Our merchants are entrepreneurs, and so is the culture at Roswell. Fostering an entrepreneurship environment starts from the top, and the Roswell culture lives by the principle that one should lead others in a way that feels like they are leading themselves. The all-star leadership team at Roswell is emblematic of that essence and inspires their team members to challenge themselves to become experts at their craft while maintaining a healthy work-life balance.

Emily Roberts

Vice President Growth Marketing

Lorin Hur
Vice President Client
Services
Cindy Kwan
Vice President Strategy
& Business Development
Carl Cahill

Creative Director

Our team

Our creative extraterrestrials, tech wizards, growth marketing gurus, and strategic geniuses are here to tackle any challenge in the eCommerce universe. With deep industry knowledge, we’ve achieved remarkable results alongside our valued clients.

Anton Solomonik

Sr. Front End Developer

Brad Holland

Associate Director of
Design

Carmen Lee

Senior Retention
Marketing Manager

Chris Astrouski

Director of Project
Management

Dan Walker

Copywriter

Danny Voicu

Sr. Digital Designer
Brand

Daniel La Cute

Associate Director of
Client Services

Daniel Liu

Front End Developer

Gabrielle Daum

Retention Marketing
Manager

Gabriel Lacombe

Front End Developer
 

Hon Chih Chen

Tech Lead

Jesse Kovash

Front End Developer

Marianne Mo

Project Manager
 

Marie Antonette

Executive Assistant
 

Marisa Syhlman

Associate Director,
Retention Marketing

Maya Juchtman

Director of Retention
Marketing

Morgan Miranda

Lead UX Designer
 

Norman Chan

Project Manager
 
 

Patrick Phelan

Systems Architect, Co-
Founder & Partner

Patty Kovash

Sr. Tech Lead
 

Remi Fortier

Sr. Front End Developer
 

Ryan Ellul

Associate Director of
Retention Marketing

Sara Kinne

Copywriter / Retention
Marketing Manager

Sebastian Milla

Paid Media Manager
 

Shelby Robin

Digital Designer
 

Victor Flores

Sr. Solutions Architect
 
 

Our mission

Roswell’s Objective
To build your eCommerce business,
maximize your lifetime customer value,
AOV, conversion rate and revenue. We want
to help you unlock your eCommerce
potential, delivering optimized user
experiences and exponential revenue
growth for mid-market and enterprise
brands.

To build your eCommerce business, maximize your lifetime customer value, AOV, conversion rate and revenue. We want to help you unlock your eCommerce potential, delivering optimized user experiences and exponential revenue growth for mid-market and enterprise brands.

Our History

Roswell NYC has a rich history as an eCommerce agency rooted in the heart of New York City. With over a decade of excellence since our launch, our team has grown to include over 40 dedicated team
members. Throughout our journey, we’ve proudly established ourselves as a world-class Shopify Plus Partner, forging a strong partnership with Shopify Plus as it drives the mission to democratize eCommerce. With passion and commitment, we continue to evolve, helping merchants across the globe unlock cosmic growth and
success.

Roswell NYC has a rich history as an
eCommerce agency rooted in the heart of
New York City. With over a decade of
excellence since our launch, our team has
grown to include over 40 dedicated team
members. Throughout our journey, we’ve
proudly established ourselves as a world-
class Shopify Plus Partner, forging a
strong partnership with Shopify Plus as
it drives the mission to democratize
eCommerce. With passion and commitment,
we continue to evolve, helping merchants
across the globe unlock cosmic growth and
success.

Our partners

The leading eCommerce platform, empowering merchants to build, manage and grow their online businesses with ease.

 

Intelligent marketing automation powered by your customer data. Klaviyo helps merchants create automated, hyper-targeted messages at scale for faster, more efficient growth.

 

Customer engagement platform that helps merchants connect with their audience through personalized SMS and email messaging.

 

The customer marketing platform that creates stronger connections between consumers and the brands they love with reviews, referrals, quizzes, loyalty and surveys.

The customer marketing platform that creates stronger connections between consumers and the brands they love with reviews, referrals, quizzes, loyalty and surveys.

Proven loyalty and engagement platform, empowering merchants to build lasting customer relationships and drive revenue growth.

 

The ultimate customer service platform, streamlining merchant communications and elevating customer experiences to stellar levels.

 

The platform that gives you the tools to collect and manage reviews across a range of third-party platforms, giving you unprecedented control over your online reputation.

The evidence

Our impressive portfolio is a testament to our prowess, featuring standout brands
across diverse sectors. We’ve worked with beauty powerhouses like Kjaer Weis, Amika, MDNA Skin, and fashion icons such
as Greats, Hat Heaven, Jones New York, and The Sak. And let’s not forget our Luxury/Jewelry gems like Adina Reyter, Doyle & Doyle, and Spinelli Kilcollin, as
well as CPG & Home Goods favorites like Bachans, Nearly Natural, ByDash, and Sobro Design.

Our impressive portfolio is a testament
to our prowess, featuring standout brands
across diverse sectors. We’ve worked with
beauty powerhouses like Kjaer Weis,
Amika, MDNA Skin, and fashion icons such
as Greats, Hat Heaven, Jones New York,
and The Sak. And let’s not forget our
Luxury/Jewelry gems like Adina Reyter,
Doyle & Doyle, and Spinelli Kilcollin, as
well as CPG & Home Goods favorites like
Bachans, Nearly Natural, ByDash, and
Sobro Design.

As one of the world’s top Shopify Plus Partners, we cherry-pick the brands we know we can take to new heights. If you’re ready to break boundaries, migrate to Shopify & Shopify Plus, and unlock unprecedented success, you’ve come to the right place. We’re in the business of building businesses, and we can’t wait to build yours.

As one of the world’s top Shopify Plus
Partners, we cherry-pick the brands we
know we can take to new heights. If
you’re ready to break boundaries, migrate
to Shopify & Shopify Plus, and unlock
unprecedented success, you’ve come to
the right place. We’re in the business of
building businesses, and we can’t
wait to build yours.